About Podditties

Rethinking the role of electronic devices in the urban everyday.

NB: All uncredited content copyright Mark Silver.

Thursday, December 13, 2007

OBSERVATIONS: The iPod in Consumer Culture

The latest iPod ‘classic’ with a storage capacity of roughly 160 gigabytes - by comparison the first iPod, debuting in October 2001, allowed a maximum 10 GB of music - is advertised as storing as many as 40,000 songs. That’s more than 66 times the number prolific songwriter Dolly Parton has published.

Logic tells us that the capacity of the iPod will continue to grow with subsequent ‘generations’. If Moore’s Law applies here, we would expect the next iteration of the iPod to hold 80,000 songs, the next on the order of 160,000, and so on. For perspective, the iTunes Store launched with ‘only’ 200,000 songs.*

To fill this latest iPod to capacity - legally - would cost $39,600 at the iTunes Store, roughly the Median Household Income of Montana.**

I am reminded of a childhood friend, whose parents had custom floor-to-ceiling bookshelves installed in the living room. Suddenly, the same stretch of wall that was once humble and unremarkable appeared glaringly barren and lacking. His parents made a special excursion to buy books to fill the shelves. The books and shelves were reciprocally validated and validating.

Likewise, the iPod is validated by filling it with songs. In turn the iPod validates, in a material sort of way, the songs it holds. It makes them precious.

*www.apple.com/pr
**www.census.gov

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